Bierweg – From West to the Est

Development of a beer brand dedicated to the Southeast Asian market. A name reminiscent of the stories of the past Bierweg is a beer produced in Germany dedicated to Asian markets. The graphic concept developed by our branding agency is to support the tradition of brewers in Mannheim, Germany. Given the authentic German recipes, the Bierweg proposal for consumers is a foray into the rich history of German beer.